Suggest mobile users download the app

There are a lot of other resources out there for analytics for your app. Here are a few:. Any of these are great options to know how your app is used and what you can do to improve the user experience. What works best for general consumers might not work as well for your audience — so use these tips while keeping their best interests at heart.

So, always stay on top of on industry trends and update whatever elements of your app are necessary to deliver exactly what your users need. Which of these methods for boosting mobile app downloads are you most excited to try? Share below in the comments section!

Sign in. How App Store Optimization Works The first thing you need to grasp to generate more app downloads is how the app stores you publish your app to actually work. There are quite a few factors that affect your ASO: Positive reviews: The more positive reviews an app has, the higher its rating will be.

When users rank an app highly, it will also be ranked highly, which naturally improves downloads. App publishers should aim for a steady amount of downloads to rank highly. Keyword relevance: Apps with popular keywords in their title and description may see more downloads.

Revenue: Apps with a good record of revenue generation will get more visibility from the app store. Country: Regional success can influence your ranking in that region. Boosting your ranking in multiple regions can have a snowball effect. Backlinks: If you can include backlinks to many relevant pages, you can improve your app ranking. App starts: The number of times users actually open your app also has a significant impact on ranking. Retention: The number of people who uninstall your app vs.

To ensure retention, cater heavily toward your target audience in the app description. Create an Enticing App Icon Your app icon is the first thing someone sees in the app store, so the design you choose is critical to your success. Social Media Outreach App developers must expand their online presence. Who is your app? If it were a person, what would it sound and act like? Keep your app name short and sweet, easy to spell, and memorable.

Do your best to choose a name that reflects what your app Users should not scroll past your app when looking for something to fit their needs. Using Eye-Catching Photos and Videos One of the most important aspects of your app description is your collection of photos, app screenshots, and videos. A good combination of these two is crucial to encouraging users to click that download button. Android users have even more from which to choose, with 2. These apps have come to play a huge role in the way we live our lives today.

Through them, we can access pretty much the entire Western canon of music and much beyond it too , meet romantic partners, and manage our diaries, documentation, and payments. Apps have also played a part during the coronavirus pandemic that has shaped , helping to facilitate social distancing and contact tracing for example.

The market for these apps is about as big as they come. It is estimated that the global number of smartphone users will rise to 3. If we looked at it in terms of devices, there are more connected mobile devices in the world 7. You probably assumed that younger generations spend more time using mobile apps than people who are older. If so, that assumption was correct. As you can see from the graph, people between the ages of spend about 1 hour and 15 minutes per day using mobile apps. Even mobile users over the age of 65 spend close to an hour mobile apps every day.

Not all mobile usage is created equally. In addition to the differences between operating systems, the usage will also vary by the type of mobile device that people use. People have smartphones, tablets, desktop computers, and laptops. You can even access content and apps from smart TVs, watches, smart home devices, and smart vehicles. But there are certain categories that are dominated with smartphone app usage.

These are the top categories that people turn to their smartphones for. Logically, it makes sense. People need to access maps and GPS services on the go, so a smartphone is obviously the best choice. People have so many ways to buy online, yet they still choose to use smartphones at a high rate. News and information is another category that jumps out at me.

If you recall from earlier, there are twice the number of smartphones worldwide than tablets 2. But tablet usage is starting to catch up with smartphones. People download more apps on their smartphones and use more smartphone apps on a monthly basis. However, tablets outperform smartphones by a hair when it comes to paid apps or subscription purchases via an app.

This could be a category that tablets will continue to control in years to come. While tablets may not be as popular as smartphones, they are used for specific purposes. If you compare this graph to the previous one, you could conclude that a user is more likely to pay for gaming apps that are installed on a tablet.

Since tablet screens are larger, the gameplay and user experience will be enhanced. Like nearly everything else, behavior changes by location. This same concept can be applied to app usage. But other emerging markets like India, Indonesia, and Brazil are all seeing high growth rates as well. As technology advances and becomes increasingly accessible in emerging markets across the globe, the potential for targeting international consumers with an app can be appealing for certain businesses.

In many ways, this graph mirrors what we saw previously. As downloads rise in India, it makes sense that users would spend more time using apps. There is one thing that remains consistent across the board for each of these countries. The time spent on mobile apps is growing each year. Take a country like Italy, with a fraction of the population compared India.

Android dominates the global market share. Mobile apps are part of our daily lives. Even though mobile usage and penetration are at an all-time high, every piece of data that we analyzed shows we are still trending upward.

This is encouraging for anyone who has a mobile app or plans to build one. So use this guide as a reference to help you understand the mobile app industry from a download and usage perspective. Our easy-to-use platform allows you to create an iOS and Android app simultaneously, without writing a single line of code. What metrics are you tracking to measure the usage statistics for your mobile app?

Sign in. October 23, 1, Reads share. Business March 6, Last updated February 27th, 2, Reads share. Ankit Srivastava. Image Credit: Stockunlimited. Introduction The Google play store and the iOS app store is packed with millions of mobile applications. Factors that influence users to download mobile applications New applications seem more attractive.

User Recommendations Quite often, a new user will tend to look at online reviews in the app store before downloading an app. Comments and ratings in the store is a strong determinant for fresh downloads. A higher the user rating and positive reviews can improve app downloads.

Negative reviews and poor rating can be a strong deterrent. There are some apps which offer promotional credits for new users and also provides free credits to current users for referring the app to others. Marketing offers can also increase user recommendations and in turn, has the propensity to affect the download count. This is one of the primary factors which can directly influence the decision to download an app.

App Features Every application is built with specific features and targets a certain type of audiences. For instance, users from the financial domain would prefer an app which displays information about stock markets and stock quotes. Such users will look for financial or fin-tech apps in the store.

Comparing different apps and their features will enable the user to decide which app to download. Likewise, for a fitness enthusiast, an application which helps in tracking workouts will be in high demand.